Our goal was to define and personalize the U.S Silica story. Key to success was creating a steady drumbeat of communication. We developed a toolkit of presentation and outreach materials, proactively updated key audiences on progress and milestones and made sure to connect with audiences everywhere they consumed messages – in their homes, at community centers and in their neighborhoods. At the same time, we proactively anticipated and addressed community concerns, and corrected myths as they arose. By establishing this transparency in communication, we were able to gain support and activate advocates within each community and help secure regulatory approvals critical to U.S. Silica’s growth.
That same brand story was told repeatedly through the design, development and distribution of an annual Sustainability Report. Today, U.S. Silica’s legacy of engagement and reputation for transparency in communication has built a reservoir of goodwill that will support the company’s continued growth.