Rob is a strong multi-media designer and oversees the agency’s web design and development efforts. He understands the full spectrum of the design process from creative strategy to concept and tactical execution. Rob has worked across industries to bring brands to life in the health care, hospitality, entertainment, education and transportation. Rob understands the importance of strong digital campaign measurement and regularly drives marketing strategy and measurement efforts through campaign landing pages, website analytics and other KPIs. He led the redesign of the Cook County Health and CountyCare websites and has been the driving force behind regular updates to the My Shot Cook County website as guidance and availability evolved and changed. Previous experience includes graphic designer and web developer for Alessco Inc. and aWh Sales. Rob holds a bachelor’s degree in Graphic Design and Web Development from Columbia College Chicago.