Building Partnerships
Lollapalooza, Sueños Music Festival & The United Center
(01)
(05)
2019
Services Provided
Content Strategy
Executive Positioning
Community Engagement
Relationship Building
Project
We help our clients navigate public affairs issues because we know that relationships matter. Whether engaging communities or working with decision-makers, we help steer strategy and engagement for some of the world’s largest venues and festivals.
Solution
By partnering with community-based organizations working on the ground throughout the pandemic, we identified those everyday individuals. They became our cast, were photographed in their daily environment and told their personal story about why they are getting vaccinated.
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Our Efforts
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HOW THE UNITED CENTER ADAPTED TO A CHALLENGING YEAR
When you’re in the business of hosting, entertaining and keeping millions of people safe, there is a lot on the line. Issues like public services, infrastructure investments, taxes, contracts and community impact are all critical to your success. For our clients, being a good partner matters.
Approach
When you’re in the business of hosting, entertaining and keeping millions of people safe, there is a lot on the line. Issues like public services, infrastructure investments, taxes, contracts and community impact are all critical to your success. For our clients, being a good partner matters.
When the COVID-19 pandemic began, major event hosts were thrown into uncharted territory. They were forced to navigate a business shutdown, followed by ever-changing regulations, staffing shortages and reopening challenges. Our clients thought and acted quickly reshaping what they did, how they operated and how they could give back and make a difference.
Through it all, they never lost sight of the importance of sharing their story with community leaders and public officials.
Results
Lollapalooza
reopen in 2020
financial impact
for Chicago
public schools
Sueños
inaugural year
Latinx stars
celebration of
Latinx culture
United Center:
inaugural year
Latinx stars
celebration of
Latinx culture