Res Publica Group

Driving Action

My Shot

( 04 )

( 05 )

Services Provided

Creative
Community Engagement
Content Strategy
Media Buying
Marketing & Advertising
Website

Project

Rooted in research, our marketing strategies aim to both inspire and drive action. We develop impactful and dynamic campaigns that reach people with messages that move through means that matter. Effective campaigns meet audiences where they are whether it’s on their phone, in their car, during the workday or in their time off.

Approach

Our work on the multi-media My Shot campaign showed the value of being authentic. We knew that hesitation over vaccines would not be overcome by telling people what to do. They had to hear it from trusted messengers who were not politicians but instead people just like them.  

Real people told real stories, and everyone related to missing out on the little things in life that COVID took away.

Our Efforts

My Shot focused on the opportunity we all had to get back to living and it effectively raised awareness and buy-in in communities most impacted by the virus.

Community Engagement

By partnering with community-based organizations working on the ground throughout the pandemic, we identified those everyday individuals. They became our cast, were photographed in their daily environment and told their personal stories about why they were getting vaccinated.

Results
Awards

2021 Marcom Platinum Winner
Advertising Campaign

2021 PR News Nonprofit Awards
Marketing Campaign of the Year

2021 Marcom Platinum Winner
Advertising Photography

2021 Adsposure Transit Awards
Community Awareness Award

2021 Marcom Platinum Winner
Influencer Content

2021 Gold Aster Awards
Total Advertising Campaign

2021 Marcom Gold Winner
Website

2021 Healthcare AdAwards
Gold Total Advertising Campaign

2021 Marcom Gold Winner
PSA Campaign

2021 Pinnacle Awards
Award of Excellence

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