Res Publica Group

Building Partnerships

Lollapalooza, Sueños Music Festival & The United Center

(01)

(05)

2019

Services Provided

Content Strategy
Executive Positioning
Community Engagement
Relationship Building

Project

We help our clients navigate public affairs issues because we know that relationships matter. Whether engaging communities or working with decision-makers, we help steer strategy and engagement for some of the world’s largest venues and festivals.

Solution

By partnering with community-based organizations working on the ground throughout the pandemic, we identified those everyday individuals. They became our cast, were photographed in their daily environment and told their personal story about why they are getting vaccinated.

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Our Efforts

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HOW THE UNITED CENTER ADAPTED TO A CHALLENGING YEAR

When you’re in the business of hosting, entertaining and keeping millions of people safe, there is a lot on the line. Issues like public services, infrastructure investments, taxes, contracts and community impact are all critical to your success.  For our clients, being a good partner matters.

Approach

When you’re in the business of hosting, entertaining and keeping millions of people safe, there is a lot on the line. Issues like public services, infrastructure investments, taxes, contracts and community impact are all critical to your success. For our clients, being a good partner matters.

When the COVID-19 pandemic began, major event hosts were thrown into uncharted territory. They were forced to navigate a business shutdown, followed by ever-changing regulations, staffing shortages and reopening challenges. Our clients thought and acted quickly reshaping what they did, how they operated and how they could give back and make a difference.

Through it all, they never lost sight of the importance of sharing their story with community leaders and public officials.

Results
Our clients became go-to experts for local leaders looking to restart and expand the engines that are vital to the economic health of their communities.
Lollapalooza
0 st
major festival to
reopen in 2020
$ 0 B
estimated future
financial impact
for Chicago
$ 0 M
pledged to
public schools
Sueños
0
visitors in
inaugural year
0 +
performances from
Latinx stars
0 st
of-its-kind
celebration of
Latinx culture
United Center:
0
visitors in
inaugural year
0 +
performances from
Latinx stars
0 st
of-its-kind
celebration of
Latinx culture

Case Studies

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Building Partnerships