Reaching Audiences​
CountyCare
( 03 )
( 05 )
Services Provided
Market Research
Content Strategy
Creative
Digital & Web
Video
Project
Our approach to branding and marketing is multilingual, multicultural and multi-platform. We find new ways to reach diverse target audiences and improve measurable outcomes for our clients.
Approach
We have executed six large-scale advertising campaigns for the CountyCare Medicaid managed care plan. The campaigns elevated and modernized the brand, reaching new audiences without losing touch with the communities the plan was built to serve.
The campaigns elevated and modernized the brand, reaching new audiences without losing touch with the communities the plan was built to serve.
Our Efforts
We helped successfully retain current members and attract new members by using unique strategies that were grounded in focus group research.Â
CountyCare marketing today continues to be research-driven, reliable and reactive to industry trends. We have increasingly introduced new, more effective ways to reach diverse target audiences and grow the plan, especially among adults aged 20-40 and parents.
Recognitions
Results
Our campaign strategy positioned the CountyCare brand in line with meeting member needs throughout their health journey. That helped our client enhance their position as industry leaders and grow enrollment by 183.3% between 2016 and 2021.Â
Awards
(03)
2022 Gold Aster Awards
Total Advertising Campaign
2022 Healthcare AdAwards
Bronze Total Advertising Campaign
2022 Pinnacle Award of Merit
Advertising Campaign
The Numbers
website users
research groups
engagement than
marketplace competitors