Reaching Audiences
CountyCare
Services Provided
Media Research
Media Planning & Buying
Content Strategy
Campaign Management
Measurement & Reporting
Campaign Concepting
Creative Production
Digital Display
Print & Out-of-Home
Video & Broadcast
Website Design & Development
Social Media
Project
As the Agency of Record for CountyCare since 2016, Res Publica Group has led annual, multicultural omnichannel campaigns to promote CountyCare’s Medicaid managed care plan. Using outdoor, transit, broadcast, print and digital tactics, we’ve helped CountyCare reach record enrollment.
Our Approach
Informed by ongoing market research, our campaigns are rooted in deep audience insights and executed in English, Spanish, Mandarin, Polish, and Arabic. We’re proud to support CountyCare’s mission of expanding healthcare access through tailored, inclusive communications that reflect the richness and diversity of the communities it serves.
CountyCare marketing today continues to be research-driven, reliable and reactive to industry trends. We have increasingly introduced new, more effective ways to reach diverse target audiences and grow the plan, especially among young adults and parents.
The Results
Awards
2024 Marcom Platinum Awards
Advertising Campaign
Integrated Marketing
Digital Marketing
Social Media Marketing
Video/TV Ad Campaign
2024 Pinnacle Award
Award of Excellence: Advertising Campaign
Award of Excellence: Integrated Marketing Campaign
2024 Healthcare Digital Marketing Awards
Bronze, Total Digital Marketing Campaign
