Cook County Health
Evolving a Legacy Brand
Evolving a Legacy Brand
Over 180 years, Cook County Health has become one of the largest public health systems in the country. While providing quality safety-net health services, the system must also compete in a competitive marketplace.
We were asked to elevate and modernize the brand and its position, without alienating the very communities they were built to serve.
Brand
Content Strategy
Creative
Digital & Web
Public Affairs
Change Management
Market Research
Media Buying