Cook County Health

Evolving a Legacy Brand

Over 180 years, Cook County Health has become one of the largest public health systems in the country.  While providing quality safety-net health services, the system must also compete in a competitive marketplace.

We were asked to elevate and modernize the brand and its position, without alienating the very communities they were built to serve.

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Services Provided
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Services Provided

Content Strategy
Digital & Web
Public Affairs
Change Management
Market Research
Media Buying