Empower Illinois

Giving Kids an Education They Deserve

A complex, statewide tax-credit scholarship program was about to launch.  It had the potential to change the lives of thousands of low-income children. But first they had to know about it, then understand it, and then navigate the process.

Our charge: raise awareness and mobilize families, schools and donors to bring this $100 million program to life.

The program was at risk when Illinois’ new Governor took office. The #Savemyscholarship campaign mobilized families and targeted lawmakers directly.

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Services Provided

Media Relations
Community Engagement
Reputation & Crisis
Public Affairs
Content Strategy
Digital & Web
Media Buying